Where traditional marketing refers to your billboards, television and print advertisements, search engine marketing (SEM) is a term used to for all aspects of online marketing. Your website, PPC advertising (such as Google Adwords), social media, banner advertising, directory listings, etc.
The benefits of Search Engine Marketing.
Search Engine Marketing helps you get more web traffic, generate a greater number of visitors and quality leads that will boost both online and offline sales. Equal Marketing provides a variety of SEM plans, for any budget. These include SEO tune-ups, online advertising campaigns, annual PPC advertising, consistent content development and more.